CASES

 

In the past few years, I had the opportunity to work on multiple exciting digital marketing assignments. I invite you to read about some of my former positions, responsibilities and success stories.

 

MARKETING & COMMUNICATION LEAD

In the 3 years that I have worked at Energy Lab, I have completed and combined various roles: from international project manager and digital marketing consultant, over brand manager of the Start 2 Run with Evy app and marketing manager of NN Running Club, to lead of Energy Lab's corporate marketing and lead of Energy Lab's internal campaign team.

Main Realisations:

  • Set-up and coordination of marketing team, including putting team structure, planning and processes in place,

  • Building and maintaining Energy Lab's digital presence, including content management, website, social media, SEA, SMA and e-mail marketing,

  • Set-up and execution of B2B lead generation strategy from scratch,

  • Go-to-market communication for new services and (online) events,

  • Increase webshop sales and bookings through effective promotion campaigns,

  • Set-up and coordination of content creation and distribution flow,

  • Development of innovative health campaigns including engaging story lining, digital communication and physical activations.

  • Creative developments such as podcast and an inspirational keynote on team dynamics.

  • Organize online events, such as webinars and Facebook Live sessions, including set-up, promotion and moderation,

 

MARKETING & EVENTS MANAGER

During this 7 month assignment, I was the main contact person for all marketing and partnership related matters, including sponsor contact, (re)branding and the organization of the official team presentation.

Main realisations:

  • Digital performance assessment and digital strategy development, including social media playbook for team and riders,

  • Organization of Official Team Presentation 2017 (3.000+ attendees),

  • Creation of commercial presentation, based on Nielsen data,

  • Lead rebranding from Etixx – Quick-Step to Quick-Step Floors,

  • Lead merchandising, including webshop management and promotions,

  • Operational sponsor management,

  • Organization, sales and coordination of VIP hospitality during races and team events.

 

DIGITAL MARKETING PROJECT MANAGER

During this 7 month assignment, I was responsible for all digital communication in the marketing communication team of the Global Cash Management Department.

Main realisations:

  • Digital agency management and project management,

  • Digital advertising and remarketing strategy,

  • Marketing Automation execution, database maintenance and technical assistance for internal stakeholders,

  • Internal and external digital communication on domain-specific events and reports: set-up and execution communication plan, reporting.

 

MARKETING STRATEGY CONSULTANT

This recently acquired artisanal ice cream producer has strong growth ambitions. I created their marketing strategy as their marketing consultant.

Main realisations:

  • Development of marketing strategy, including defining the ideal customer profile, sales & and marketing channels, competitor research, communication strategy, social media strategy and brand identity,

  • Development of website (via my agency Marketing Boosters).

 

MARKETING MANAGER

NN Running Club is an online health community, co-created by insurer Nationale-Nederlanden and my former employer Energy Lab. This online community, counting 48.000+ members, is part of the brand activation strategy of Nationale-Nederlanden. For the 2 first years after the launch, I've been responsible for the marketing strategy and execution. My objective was to maximize the number of members and to activate them through digital and physical activations.

Main realisations:

  • Development of marketing plan for member acquisition & activation,

  • Set-up & execution social media (advertising) strategy and e-mail marketing,

  • Set-up, execution and monitoring of content marketing strategy & define content calendar,

  • Marketing reporting.

 

MARKET RESEARCH CONSULTANT

Threefold market study on expansion and omnichannel strategy. This 3 month market research and consultancy project was the cherry on the cake of the marketing curriculum at Vlerick Business School. We collaborated with market research agency Insites Consulting for data collection.

Main realisations:

  • Market study on expansion opportunities for Decathlon Belgium,

  • Market study on perception of the Decathlon brand and its owned brands by customers, non-customers and employees,

  • Optimization of the current omnichannel strategy within the Belgian sporting goods landscape, based on a market study on omnichannel readiness amongst Decathlon customers.

 

MARKETING CONSULTANT

Besides two long term consultancy assignments, I enrolled in multiple ‘internal projects’ at

The House of Marketing.

Main realisations:

  • In-depth website and SEO performance analysis,

  • Development 'Content and Editorial Guidelines',

  • Collaborating on facilitating the internal knowledge transfer,

  • Guest lecture: Inbound Marketing & Marketing Automation.

LET'S TACKLE YOUR CHALLENGES

Adrien De Grootstraat 20/0001
B-9070 Destelbergen

stijn@gysel.eu

+32 473 34 11 02

RPR Gent BE0751.743.664

BE0751.743.664

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