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If you ask my friends, family and former colleagues to describe me, they would describe me as: enthusiastic, empathetic, reliable, problem-solver, structured, analytical and always positive.

My broad field of interest and expertise, natural empathy and analytical view on things allow me to quickly understand business challenges in various contexts & industries.

Next to my passion for marketing, I am a sports enthusiast. You will find me regularly on my racing bike, in my running shoes or with a tennis racket. My master thesis on sports marketing, my role as coordinator of mass running events and my job as marketing manager of the Quick-Step cycling team allowed me to combine both passions.

"I never lose.

Either I win or I learn."

Did Nelson Mandela have a hidden growth marketing mindset?




After obtaining a Masters' Degree in Sports Management at Ghent University (cum laude) and a Masters' Degree in Marketing Management at Vlerick Business School (magna cum laude), I have had the opportunity to develop myself as a marketing consultant at The House of Marketing through various projects. Furthermore, after multiple guest lectures about inbound marketing & marketing automation, a passion for public speaking emerged.

The strategic and operational expertise I acquired was of great value for my next challenge: building the B2B/B2C marketing and brand activation team at Energy Lab, a fast-paced Belgian scale-up.

After noticing the increasing need for pragmatic and tailored marketing advice, I launched a marketing agency in 2020. In the course of the first two years, we helped over 30 entrepreneurs, start-ups and SMEs in setting up and/or improving their marketing activities with a thoughtful, yet always pragmatic approach. We guided them with: defining their needs, building and implementing a strategy, coaching teams and achieving long-term results together.

To go a step further, I have launched an e-commerce business to gain an even deeper and better understating of the challenges entrepreneurs are facing today.

In every project I've been involved in, one lesson stood out: The stronger the collaboration between sales and marketing, regardless of company size or industry, the more the organization's bottom line grew. Employees were more satisfied, and customers happier. Recognizing this, my friend Yannick Convens and I set up Our goal is to guide entrepreneurs, sales, and marketing professionals in achieving sustainable and unified sales & marketing.

"There is no traffic on the extra mile."

That's why I enjoy riding there.



... a dynamic and results-oriented marketeer with a mission to improve business results through effective marketing and sales strategies, while always putting your business objective first.

... a digital native with a passion for finding digital solutions to help accelerate processes and tackle your marketing more efficiently, so that we can focus on what matters the most: results.

... an expert who always strives to create a lasting positive impact on you and your company.

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