I'M A FULL-STACK
Thanks to a strong empathic ability and extensive digital marketing expertise, I manage to get a good picture of your needs and those of your customers. Combine this with a mix of strategic vision, operational excellence and highly developed people skills, I succeed in taking relevant and effective actions, which will help you achieve your business goals.
In short: I'm a full-stack digital marketer, uniquely connecting the role as advisor and implementor.
As an advisor, I aim to help you doing the right things.
As an implementor, I get things done.
But what really differentiates me is my role as a connector: I advise with the end-goal in mind & I implement while overseeing the bigger picture.
Therefore, I feel confident to act as a valuable resource for both strategic and operational assignments. As full-stack digital marketer I can help you define your needs, build a strategy, implement the strategy, coach your team and achieve results.
YOU GET THE STRATEGIC ADVISOR
CONSULTING YOU WITH THE END-GOAL IN MIND
STRATEGIC DIGITAL MARKETING
Advise and implement digital communication techniques to contribute to your company’s objectives, to build a digital presence to drive customer experience, promote content, help build your brand and attract new customers.
COMMUNICATION STRATEGY & PLANNING
Translate marketing plans into integrated marketing communication plans using the right communication channels. Our aim: reaching the right people, at the right time, with the right message, via the right channel. For internal/external communication, go to market and (online) event marketing.
Develop a strategy to get inbound leads (MQL-SQL): set-up sales & marketing funnel, create a content & communication plan, integrate with your CRM.
GO TO MARKET STRATEGY
Advise on approaching the market with new product or service introductions: identify target audiences, define sales channels, set-up communication plan.
Define the content items that fit in the communication strategy: select the right topics, formats, tone of voice, imagery and other branding subsections.
Set-up and coordinate content creation and distribution flow.
YOU GET THE IMPLEMENTOR
GETTING THINGS DONE, WHILE OVERSEEING THE BIGGER PICTURE
E-MAIL MARKETING & MARKETING AUTOMATION
Set-up and optimize your e-mail marketing strategy, marketing automation flows and content.
Define and implement the right software suitable for your company's objectives.
LEAD GENERATION & LANDING PAGE OPTIMIZATION
Deploy effective lead generation tactics, optimize landing page conversions, create lead magnets.
SOCIAL MEDIA (ADVERTISING)
Social media channel & content selection, planning, publishing and community management.
Drive social media communication and engagement.
Drive your campaigns with highly targeted social media advertising to reach your target audience in the most relevant and most cost-efficient way (Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok).
PARTNERSHIP MANAGEMENT & ACTIVATION
Maximize the return from your partnerships with rightholders, influencers and brands.
Lead multidisciplinary teams on marketing projects, drive superior execution and effectively coach team members.
Organize and promote webinars or social media live sessions, including online campaigns, automated e-mail flows and the creation of derivates that we can use for your content marketing.
NO DIGITAL MARKETER WITHOUT A TOOLBOX
As digital native, I have a passion for finding digital solutions to help accelerate processes and tackle your marketing more efficiently, so that we can focus on what matters the most: results. I quickly learn to work with other tools, so that I can use them optimally for meeting your business objectives.
HubSpot, Salesforce Pardot, Campaign Monitor, MailChimp, ActiveCampaign, YMLP
Highly developed skills in MS Office
Google Analytics, Tag Manager, Ad, Search Console, Data Studio
Monday, JIRA, Confluence, Notion, Miro, Trello
Facebook Business, LinkedIn Business, Buffer, Hootsuite, Linktree
YouTube, Vimeo, Promo, Magisto, Lumen 5
Webinars & events
Livestorm, Eventbrite, Facebook Live
Unbounce, Lightspeed, Unbounce, Wix, Hotjar
Zapier, Teamleader, Canva
SEARCH ENGINE MARKETING: SEO, SEA
SEO: assessment and recommendations regarding key technical aspects, published content and gaining domain authority.
SEA: keyword research, campaign set-up and optimization.
Advise in building a website structure, that resonates with your target audience and leads them to your goals. Advise in UX and content.
GOEIEDAG, HELLO, BONJOUR!
Dutch: native, strong verbal and written skills
English: fluent, strong verbal and written skills
French: professional proficiency